John and Mary are a couple living in the UK and the parents of their only daughter, Emma. This story captures the essence of an ordinary couple, living a busy life without much time to care for themselves, portraying the roles of a typical mom and dad in an average family. John and Mary, who possess a small but significant courage to protect their precious lives, are the protagonists of Pilates John & Mary. Pilates John & Mary is a Pilates brand that specializes in couple clinic duet programs and postpartum weight loss classes. Through collaboration with the fitness consulting brand ‘BODYBLEND,’ we handled visual directing and brand design during the branding process. The logo reflects the unique personalities of both John and Mary, while the typography uses the same x-height to symbolize their harmony as a couple. We established a color scheme that fosters a comfortable and gentle atmosphere for the couple clinics.