We directed the design for the ‘N Birthday Party,’ a customer event commemorating the launch of Hyundai’s N brand. The 2022 N Birthday Party was an interactive event where N brand owners could experience and enjoy the performance of N brand vehicles on the circuit. The event featured ride-along programs with the RN22e and N Vision 74, showcasing the brand’s direction. Attendees could compare the performance of their own vehicles with concept cars on drag and gymkhana courses, among other engaging content. To effectively convey the N brand identity, we applied the N brand graphic system across various applications within the event space. Additionally, through service design that provides a differentiated customer experience, the event established itself as a unique, customer-participatory circuit event, setting it apart from other automotive brands.