N Performance is a performance parts and accessories brand created by Hyundai Motor Company, built upon the experience and expertise gained through global motorsports competitions and the development of N models. Designed with motorsports DNA, N Performance Parts deliver a dynamic driving experience that blurs the line between the circuit and everyday life. In 2024, Hyundai Motor Company expanded into the aftermarket sector by launching the online store “N Performance Shop” and the offline hub “N Performance Garage.” This project aimed to ensure that the N brand identity was consistently applied across N Performance’s online and offline spaces. Additionally, a graphic system was implemented to establish a cohesive visual connection between the factory market and the aftermarket.