Around Culture is a cultural planning agency with a vision to bring art closer to everyday life. Since its founding in 2023, it has worked with local governments, public institutions, and artists to create cultural programs that blend naturally into daily life. The brand identity reinterprets elements from its name and symbols drawn from music and performance. The curves formed by the letters “A” and “C” are combined with an arch motif inspired by the word arc, creating a bold yet refined visual form. With clean typography and a simple color palette, a consistent visual language is applied across all points where culture meets people. This approach delivers a unified experience across both digital content and offline programs.