We directed the design for the ‘N Birthday Party,’ a customer event commemorating the launch of Hyundai’s N brand. The N Birthday Party is a unique event where N brand owners and the engineers who developed the N brand vehicles come together. Unlike typical automotive brand customer events, it offers a different approach. The event features a display of N brand historic cars, with tech-talk sessions where the engineers who participated in their development explain the history behind them. Attendees can also experience a ride in the historic cars on the circuit through the N-taxi service and witness a show run of the WRC championship car, presented for the first time in Korea, among other various interactive content. Due to the large scale of the circuit event compared to conventional venues, we prepared various materials that showcase the brand identity while considering customer flow and vehicle movement. All designs utilized the N brand graphic system to ensure a consistent customer experience.